Creative
Manifest recently won a competitive pitch to promote Severn Trent's water saving initiatives. As part of the process, two campaigns were to be chosen to battle it out head to head with the most effective one then running for the next 12 months.
Thanks to the quality of the ideas produced, both competing campaigns came from the Manifest camp! One used a dysfunctional cartoon family called the Streamlines, the other involved a collection of rather posh camels!
Both campaigns performed well but the clear winner was the camels. A mix of Compare the Market and Ab Fab, conserving water 'darling' is the name of the game and the campaign is now getting into full swing for the summer. Social media outreach, advertising, direct mail and online promotion will all be employed to get the message across.
Manifest Communications Ltd
42 New North Road
Huddersfield, HD1 5LS
01484 469 601 (P)
01484 469 602 (F)
Manifest London Ltd
75-185 Grays Inn Road,
London, WC1X 8UE
0207 8120592 (P)
0207 8120650 (F)
